Rich

Rich is a small town in Errachidia province, nestled in the Ziz Valley at the heart of pre-Saharan Morocco. A stopover on the kasbah and oasis route, it marks the transition between the High Atlas and the vast expanses of the erg. The landscape of gorges, palm groves and rammed-earth ksour makes it a prized waypoint for travelers heading down to Merzouga or up toward Midelt.

Practical info at a glance

• Access: National Route N13, between Midelt (to the north) and Errachidia (to the south); served by long-distance buses (CTM and regional companies).
• Recommended duration: Half a day to a full day to explore the valley and nearby gorges.
• Dress code: Modest dress recommended in villages and places of worship.

What to see

The town itself is modest, but its surroundings contain the real interest. The Ziz palm grove runs alongside the road for several kilometers, punctuated by ochre-colored rammed-earth ksour. The Ziz Gorges, accessible from Rich, offer striking views of limestone cliffs and the green ribbon of valley below.

History and context

Rich developed as a caravan relay station on the trans-Saharan axis linking Tafilalet to northern markets. The surrounding ksour bear witness to Berber defensive architecture adapted to an arid climate: thick rammed-earth walls, corner towers, covered alleys. The region was long a crossroads between sedentary and nomadic Berber tribes.

Highlights of your visit

The Ziz Gorges

North of Rich, the national road cuts through the Ziz Gorges, carved into limestone. The contrast between the arid rock and the palm grove in the valley below is particularly striking. Stops at the arranged viewpoints allow you to appreciate the canyon's depth.

The palm grove and ksour

The Ziz Valley is home to one of Morocco's longest palm groves. The rammed-earth villages that dot it—some partially abandoned—illustrate the region's vernacular architecture. A walk or bike ride among the date palms and seguias (irrigation channels) remains the most authentic experience.

The weekly souk

Rich holds a regular souk that draws inhabitants from the surrounding douars. Spices, dates, local crafts and livestock mingle in a rural, largely untouristed atmosphere.

Photo tips

Morning and late afternoon light brings out the ochre tones of the ksour and the lush green of the palm grove. The Ziz Gorges viewpoints offer the widest framing. Always ask local inhabitants for permission before photographing them.

Location and access

Rich is located on the N13, approximately 100 km south of Midelt and about sixty kilometers north of Errachidia. Buses connect the town to these two hubs several times a day. The town is also accessible by shared taxi from Errachidia or Midelt. The center is compact and walkable; the palm grove requires a vehicle or bicycle.

In the surroundings

• Ziz Gorges — spectacular limestone canyon, accessible within minutes of Rich.
• Errachidia — provincial capital with lively souk and access to Tafilalet circuits.
• Midelt — way station between the Middle and High Atlas, known for its apples and minerals.
• Merzouga — gateway to the Chebbi erg and sand dunes, south of Errachidia.
• Erfoud — town in Tafilalet, renowned for its fossils and dates.